Jan 18, In his new book, Fortune senior editor-at-large Adam Lashinsky finds out what it’s really In Inside Apple: How America’s Most Admired—and. May 9, By Adam Lashinsky For more on Apple, watch this Fortune video: . others in the Apple orbit to try to explain the phenomenon of life inside Apple. . There literally is no free lunch at Apple—though meals are subsidized. Inside Apple has ratings and reviews. Anne said: I read Walter Isaacson’s biography of Steve Jobs before I read Inside Apple. Taken together, b. .

It thinks of great products, then sells them. Whatever Jobs did worked and we’ll see for the era of Tim Cook. There is the obvious kind, the secrecy that Apple uses as a way of keeping its products and practices hidden from competitors and the rest of the outside world.

How Apple Works: Inside the World’s Biggest Startup

But I lashinsiy think it would have been a more comprehensive and engaging book if such access had been granted. Apple co-founder Steve Job instilled a culture of intense privacy at the company.

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Apple employees do not move around much or get generalized experience. Tony Avelar—Bloomberg via Getty Images. Not unique to Apple. Dec 14, Mahmoud Shehata rated it it was ok.

Apple may be a multicellular organism, aple its life source is Jobs. Funny, but yet it worked for them till date.

Inside Apple by Adam Lashinsky on Apple Books

This makes them stand apart in a very competitive industry. Most surprising, for me, is that a company that places so much emphasis on product quality and customer experience is not a great place to work.

From this book, I learned a lot more about Apple as a business. Now that he - Jobs - is gone, Apple will atrophy as current product line matures He made incredible accomplishments in four areas: It stands for “Directly Responsible Individual,” and it is the person on any given assignment who will be called on the carpet if something isn’t done right. How doesApple do it? According to a participant in the meeting, Jobs walked in, clad in his trademark black mock turtleneck and blue jeans, clasped his hands together, and asked a simple question:.

Those are questions Apple has no desire to answer. Most hard core fans and iinside know most of this. Attendees are discouraged from marking the dates on their calendar or discussing it. The simple design and capabilities of the first iPod and the groundbreaking multitouch expand-and-contract feature on the iPhone are two noteworthy examples.

The Top meeting is freee important managerial tool for Jobs.

Most of the book is concentrated on the years after Steve Jobs returned to Apple in Lashinsky compiles information about the notoriously secretive company from a variety of sources including media and interviews, though few of the interviewees agreed to be identified. More typically, visitors gaping into the courtyard will see a campus in constant motion. Apple is very secretive. The hubbub is disconcerting for employees. This was my sequel after reading Steve jobs by Walter Isaacson well this explained “who is Steve?

Apple instead has functions. Talking about money is frowned upon at Apple. View all 3 comments.

Life inside Apple: Fortune article reveals anger, management and ‘top 100’ club

Steve Jobs once said that not talking about the inner workings of the company is something he borrowed from Walt Disney. For Apple the applr is an ability to move nimbly, despite its size. Commenting on the details in the article, Horace Dediu noted: Releasing details ahead of time would dampen the suspense. Indeed, even imperfect information can damage sales: Learning to work at Apple takes time.

To ask other readers questions about Inside Appleplease sign up. Orientation Monday brings another rare treat. How did this get past an editor? The author has quite clearly defined how Apple has become the Apple today and what differentiated them from other companies and what It’s hard for outsiders to imagine how Apple really works.

It revolves around the concept of disclosure. An executive who has worked at Apple and Microsoft describes the differences this way: One More Thing ‘Nuff said.

Here’s to hoping they make an Excel clone to compete with an increasingly aadm Microsoft, because that’s my indicator for how great the new Macbook Air is going to be.

This Is How Apple Keeps the Secrets | Fortune

For presenters the career stakes are high, and the pressure is nerve-racking. It will be of interest to anyone who wants to know more not only about the current technological trends, but also about how big corporations work. I thought it would be rare to have so many a ha moments with all of the reading about Apple I have done since lashisnky early 80s, but a I have read quite a few book biographies about Steve Jobs and accounts of Apple and Adam Lashinsky’s “Inside Apple” has uncovered new ground.

Preview — Inside Apple by Adam Lashinsky. Secrecy at Apple is strictly enforced from within. The Top meeting is part strategic offsite, part legacy-building exercise.